White label status page for agencies and client status pages
A white label status page shows your client's logo, colors and domain, such as status.clientname.com, with no UptimePilot branding on Business and Enterprise. Each page is driven by the uptime monitors in that client's group, so a component turns red when a check confirms an outage from two regions, not when someone remembers to update it. Business includes 20 pages for $124 a month billed yearly.
Why agencies want client status pages without vendor branding
A client who pays a retainer expects the tools around their site to look like theirs or like yours. A status page with a third party logo in the footer raises questions you would rather not answer: who is that, what do they see, and why is the agency reselling it. A white label page avoids the conversation and makes the monitoring part of your service.
There is a practical side too. The status page is where the client's own customers land during an outage. If it carries the client's brand and sits on the client's domain, it reads as their official channel. If it sits on a vendor subdomain with someone else's logo, people trust it less and keep calling support anyway.
The usual workaround is worse. Agencies build a static "status" page on the client site itself, which goes down with the site it is supposed to report on, and nobody updates it during the incident because the same developer is busy fixing it.
What a white label client status page includes
Every client status page on UptimePilot is built from the same pieces, and each one can be styled for that client.
- The client's logo and brand colors, set per page
- A custom domain such as status.clientname.com with a single CNAME record, with the TLS certificate issued and renewed for you
- No UptimePilot name or "powered by" footer on Business and Enterprise
- Components linked to real monitors, for example website, shop, booking, API and email, so state follows the checks
- Incident updates you post once, which go out to subscribers by email
- Scheduled maintenance notices published in advance
- Uptime history per component for the last 90 days
- Password protection for private client pages on Business and Enterprise
The page is served from our infrastructure, separately from the client's hosting, so it stays up when their site is down. That is the moment it exists for.
White label status page options compared
Most monitoring and status tools put white labeling on a higher tier. The table shows where it sits as listed on each vendor's pricing page in October 2026. Prices change, so check the vendor page before you buy.
| Tool | White label status page | Custom domain | Monitoring included | Lowest plan with white label, billed yearly |
|---|---|---|---|---|
| UptimePilot | Yes, Business and Enterprise | Yes, from Team | Yes, 8 check types | Business, $124 a month, 20 pages, 25 members |
| UptimeRobot | Yes, Team and Scale | Yes, from Solo | Yes | Team, listed at €35 a month, 3 login seats |
| Hyperping | Yes, Business only | Yes, from Essentials | Yes | Business, $2,990 a year, 10 pages |
| Pulsetic | Yes, Team and Organization | Yes, all plans | Yes | Team, price not shown on the pricing page |
| Atlassian Statuspage | Custom branding on paid plans | Yes, on paid plans | No, needs a separate monitor | Public pages from $29 a month, private from $79 |
Where others win: UptimeRobot's Team plan is cheaper if you only need a few branded pages and three people logging in. UptimePilot makes more sense when the status pages sit next to white-label monthly uptime reports, per client groups and a team of 10 to 25 people, because those come in the same plan.
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01
Create a group for each client
Groups keep each client's monitors, alert rules, reports and status page together. Name the group after the account, add the people who look after it, and alerts for that client go only to them. Roles and escalation for larger teams are covered on uptime monitoring for agencies.
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02
Add the monitors that feed the page
Add the client's homepage with a keyword check, their shop or booking page, the API if they have one, plus SSL and domain checks. For WordPress clients the checks that catch white screens and broken checkouts are listed on WordPress uptime monitoring. Each monitor is confirmed from US East and EU Central before it changes anything on the page.
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03
Brand the page and point the client domain
Upload the client's logo, pick their colors and choose which components the public sees. Ask the client, or whoever runs their DNS, to add one CNAME record for status.clientname.com. The certificate is issued automatically within minutes and renews on its own.
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04
Hand it over with the monthly report
Send the client the page link with their first white-label uptime report at the end of the month. The report shows uptime percent, response times and every incident with its duration. It uses your agency logo, so the client sees your work, not ours. How the numbers are calculated is on uptime monitoring service.
Who buys white label status pages
- Web and WordPress agencies with 20 to 300 client sites that sell monitoring inside care plans and want proof clients can see.
- Managed service providers (MSPs) that look after client servers, VPNs and line of business apps and need a status page per customer with a private option.
- SaaS resellers and white label platform vendors who run the same product under several brands and need one page per brand.
- Hosting companies that want a status page on their own domain for each reseller or major account.
If you run one product under one brand, you do not need white labeling. A branded status page app on your own domain is enough, and it is included from Team.
Which plan includes white label status pages
Every plan includes all check types, two-region confirmation and every alert channel. The difference is in how many pages you can brand and who sees the UptimePilot name. Full details on uptime monitoring pricing.
- Starter, $49 a month or $24 a month billed yearly: 1 status page on an UptimePilot subdomain, 50 monitors, 3 members.
- Team, $99 a month or $49 a month billed yearly: 5 status pages with custom domains and your logo, 200 monitors, 10 members, monthly SLA PDF.
- Business, $249 a month or $124 a month billed yearly: 20 white label status pages with password protection, 1,000 monitors, 25 members, white-label client reports, REST API.
- Enterprise, $599 a month or $299 a month billed yearly: 50 white label status pages, 3,000 monitors, 100 members, SSO (SAML) and audit log.
An agency with 15 clients on Business pays about $8 a month per client status page billed yearly, with monitoring and reports included.
01
What is a white label status page?
A white label status page is a public or private status page that shows only your client's or your own brand, with no logo or link from the vendor that hosts it. It usually runs on a custom domain such as status.clientname.com. Agencies and MSPs use them to give each client an official outage channel under the client's name.
02
Can I put a status page on my client's domain?
Yes. On UptimePilot Team, Business and Enterprise you add a CNAME record for a subdomain of the client's domain, such as status.clientname.com. The TLS certificate is issued and renewed automatically, and the page is hosted separately from the client's servers, so it stays reachable during their outage.
03
Which uptime monitoring tools offer white label status pages?
UptimePilot offers white label status pages on Business and Enterprise. UptimeRobot lists white label on Team and Scale, Hyperping on Business, and Pulsetic on Team and Organization. Atlassian Statuspage allows custom branding on paid plans but includes no monitoring, so components need a separate tool to update them.
04
How much does a white label status page cost?
On UptimePilot, white label status pages come with Business at $249 a month, or $124 a month billed yearly, which includes 20 pages, 1,000 monitors and white-label reports. Comparable tiers elsewhere ranged from about €35 to $299 a month in October 2026, depending on page count and seats.
05
Can a client status page be private?
Yes. On Business and Enterprise, a status page can be password protected, so only the client's staff or selected customers can see it. That suits internal tools, intranets and B2B portals where the client does not want outages announced publicly.
06
Do subscribers see my brand or yours in the emails?
Subscriber emails for a white label page use the page's name and logo. The UptimePilot name does not appear on Business and Enterprise pages, so the client's customers only see the brand they already know.
Give every client a status page with their name on it
Create a group per client, link their monitors and point status.clientname.com to the page.